When it comes to sacred scents, some stand above the rest. Whether you're creating a peaceful ritual space, cleansing energy, or just enjoying a calming aroma at home, the right incense can make all the difference. At Enchanted Soul, we've noticed clear favorites among our customers, scents that fly off the shelves and never go out of style.
Let’s check out the top three best-selling incense scents of all time, Nag Champa, Frankincense, and Patchouli, with a special mention of our beloved runner-up, Jasmine.
1. Nag Champa: The Classic Favorite
If there were a crown jewel of incense, Nag Champa would wear it.
Why it’s so popular:
Nag Champa is a blend of sandalwood and frangipani (plumeria), giving it a warm, slightly sweet, and earthy aroma. Originally created in Indian ashrams, it's long been associated with meditation, spiritual enlightenment, and inner peace. Its distinctive scent is instantly recognizable and widely loved.
Best used for:
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Meditation and spiritual practices
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Clearing energy and grounding
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Creating a nostalgic or calming vibe in any space
Fun fact:
Nag Champa is often the first incense scent people ever experience, and it tends to become a lifelong favorite.
2. Frankincense: The Ancient Healer
Frankincense has been burned in sacred rituals for thousands of years, and for good reason.
Why it’s so popular:
Its rich, resinous, slightly citrus aroma is soothing and powerful. Frankincense is known for its ability to purify spaces, calm the mind, and elevate spiritual energy. It's been used in temples, churches, and healing ceremonies across the globe.
Best used for:
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Energy clearing and purification
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Prayer, intention-setting, or sacred rituals
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Supporting focus during spiritual work
Did you know?
Frankincense is often used in aromatherapy to reduce stress and promote deep breathing. In incense form, it’s a favorite for connecting with higher realms.
3. Patchouli: The Earthy Grounder
Patchouli is bold, grounding, and unforgettable.
Why it’s so popular:
Its deep, musky scent instantly anchors the energy of a space. Loved by free spirits and rooted souls alike, patchouli has a way of helping you feel centered and calm. It’s sensual, earthy, and rich, with a reputation for awakening the senses.
Best used for:
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Grounding and balancing energy
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Enhancing sensual rituals or romantic vibes
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Relaxing at the end of the day
Extra tip:
Patchouli pairs beautifully with other scents, try blending it with rose, sandalwood, or citrus notes for a layered experience.
Runner-Up: Jasmine – The Sweet Uplifter
Though it didn’t crack the top three, Jasmine is a crowd favorite that deserves an honorable mention.
Why it’s loved:
Jasmine’s sweet, floral scent uplifts the mood and opens the heart. It’s associated with love, intuition, and emotional healing. For many, Jasmine incense brings a gentle, dreamy energy that soothes and inspires.
Use it for:
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Heart-centered rituals
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Enhancing feminine energy
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Inviting beauty and creativity into your space
Why Stick Incense Still Reigns Supreme
While cones have their own appeal, shorter burn time, more intense fragrance, stick incense continues to outsell cones by far. The reasons are simple:
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Longer burn time (typically 45 minutes to an hour)
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Easier to light and maintain
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More even scent distribution
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Perfect for slow rituals, meditation, or home fragrance
Plus, sticks come in a wider variety of scent blends, making them a favorite for both everyday use and spiritual practices.
Whether you’re drawn to the sacred depth of Frankincense, the classic calm of Nag Champa, or the earthy richness of Patchouli, these timeless incense scents have a way of resonating with your spirit. Add Jasmine to the mix for something soft and floral, and you’ve got a well-rounded collection for any mood or ritual.
Looking to stock up on the best incense around? Explore our full collection, where we handcraft our incense with care, intention, and premium ingredients.